Complete rebranding for Krispy Kreme Doughnuts. The project focuses on making the brand more relevant for a younger generation by highlighting the wide variety of products and great quality as well as highlighting important attributes that showcase Krispy Kreme as a fun, modern and dynamic brand.
Logotype
Branding + collateral
Business card, envelope, and letterhead
Menus
Handheld menu + wall menu
Outdoor ad
Packaging
